Fuzzy Signals for Internet TV

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Fuzzy Signals for Internet TV

Post  hurricanemaxi on Sun Nov 13, 2011 1:08 am

It's hard to imagine how Logitech (Nasdaq: LOGI) CEO Guerrino De Luca could have been clearer, if a transcript of his recent remarks during an investor day conference call is accurate. He called the implementation of his company's Revue Google (Nasdaq: GOOG) TV device a mistake "of a gigantic nature" that cost Logitech dearly.

Logitech, De Luca said, wrongly expected consumers would take up Google TV by Christmas 2010, which proved to be too short a time frame. Logitech will allow its remaining Revue units to sell out with no plans in place to replace it with a new product, according to a Verge report.

Logitech will continue to work with Google TV to a certain extent, though.

"Logitech plans to deliver the recently announced update to Google TV to our customers by the end of the year," Logitech spokesperson Nancy Morrison told TechNewsWorld.

"We also are optimistic about the future promise of the Google TV platform and look forward to a sizable installed base where we can offer peripherals to complement the platform," Morrison added.

How Logitech Stumbled With Google TV

Guerrino essentially said Logitech was to blame for the Revue's stumbling debut.

Google TV software wasn't complete when Logitech launched the Revue, it failed to deliver what consumers wanted, and there were problems with content delivery.

Failing to consider these factors, Logitech churned out Revue set-top boxes and priced them at $300 apiece, expecting consumers to clear them off the shelves in Christmas 2010, Guerrino said. Consumer enthusiasm, however, proved to be significantly lower than Logitech had hoped.
Unhappy Together

The Revue wasn't the only Google TV device that took a hit.

Both it and Sony's (NYSE: SNE) Google TV-enabled Internet TV were panned by reviewers, who found the software inadequate and the hardware overpriced.

Further, Google had reportedly asked other Google TV partners, including Sharp, LG Electronics and Toshiba, to hold off launching any Google TV-based sets at the 2011 Consumer Electronics Show, held in January in Las Vegas.
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